Fractional CFO & Transaction Advisory

130+ healthcare centers acquired from the buy side.
Now in the owner's corner.

Healthcare M&AI is a fractional CFO and transaction advisory practice for physician-owned practices, led by Shawn Rothlis, a former in-house healthcare M&A and strategic finance professional. Monthly financial leadership while you run it, and buyer-grade analysis when you are deciding whether to build, expand, or sell. Platforms, funds, and banks hire us for the deal side.

Monthly financial leadership Indicative valuation Pricing and cost structure ASC conversion economics A buyer's read before you sell
9+ Years in Valuation,
M&A & Strategic Finance
$1B+ Cumulative
Transaction Value
130+ Healthcare Centers
Acquired
100+ Healthcare Services
Businesses Valued
Prior Deal Seats
NASDAQ-Listed Oncology Platform PE-Backed Urgent Care Platform National Healthcare Valuation Firm
01 / What We Deliver

Two lanes for owners. One for deal teams.

For physician owners, the work splits by what you are deciding: how to run the practice month to month, and how to make the few big moves a career holds. Every engagement is scoped and priced in writing before it starts, and delivered by a practitioner rather than handed to an analyst.

Run it

For physician owners, month to month. The fractional CFO seat: monthly and quarterly performance, cash planning, profitability by location, payer, and service line, and the modeling behind the decisions that actually move the practice. Alongside it, an indicative practice valuation refreshed each year, and a cash-first turnaround plan when the numbers slip.

See the CFO seat →

Make the big move

For the few decisions a career holds. ASC conversion economics when a facility is on the table, a go/no-go on a new location or service line, and a buyer-lens read when an offer shows up or a sale is a few years out. Transaction representation, where offered, is a separate written engagement.

See the ASC model →

What the empty seat costs, on either side of the table.

For physician owners
A full-time finance hire
$160K-$245K Base pay range for a financial manager or practice controller, before benefits and payroll taxes
A seat most practices cannot fill, and do not need full time. So the work goes undone, or lands on the owner at 9pm.
A fractional seat instead
Scoped, flat fee Priced in writing to the practice and the phase, before any work begins
Flat fee, scoped in writing, phase by phase. You buy the decisions, not the headcount.

Full-time pay ranges: BLS, ZipRecruiter.

For deal teams
A full-time business development hire
$250K-$410K Fully loaded, Year 1
$3-4M Enterprise-value drag at typical exit multiples
A scoped engagement instead
2-5 business days Turnaround on a fixed-fee, scoped project
No headcount. No SG&A. No long-term comp. You buy the exact work you need, when you need it.

Work your investment committee can stand behind, without the standing overhead.

Year-one cost comparison. Sources: BLS, FOCUS, Sofer.

Track Record

Representative work product.

Client names and deal identifiers withheld, outputs paraphrased to preserve confidentiality. Deal-seat figures come from the founder's operating record, with prior employers anonymized.

Physician-Owner Engagements
Deal-Team Engagements
From the Deal Seat
02 / Insights

Practitioner-level thinking.

On what actually moves the number: practice economics and owner decisions on one side, sourcing and execution from the deal seat on the other. Free, and the archive is open.

Read the latest on the Healthcare M&AI newsletter.
03 / About

Built by a practitioner.

Shawn Rothlis, founder of Healthcare M&AI
Shawn Rothlis
Founder

Healthcare M&AI is a fractional CFO and transaction advisory practice for physician-owned practices. I built it after a career in M&A and strategic finance, most of it in healthcare, with $1B+ in cumulative transaction value across my career. At healthcare platforms I worked the full deal cycle, from market landscaping and origination through diligence, document negotiation, and closing, across 130+ centers acquired.

Before the deal seat I built and reviewed medical-practice and ASC valuations at HealthCare Appraisers, across hospitals, surgery centers, diagnostic centers, and multi-specialty groups. That is 100+ healthcare services businesses valued before I ever sat on the buy side.

Those two halves are the whole business. Physician owners get financial leadership from someone who knows how a buyer reads the numbers, from the monthly close to the biggest decisions they will make. Deal teams get the sourcing and pipeline work built by someone who has had to close on it.

In-house M&A at a NASDAQ-listed oncology platform
In-house M&A and strategic finance at a PE-backed urgent care platform
9+ years across valuation, M&A, and strategic finance, in healthcare and non-healthcare transactions
$1B+ cumulative transaction value, 130+ centers acquired
100+ healthcare services businesses valued, including medical practices and ASCs
04 / FAQ

Common questions.

What does a fractional CFO do for a physician-owned practice?

It is the standing finance seat a founder-owned practice rarely fills: monthly and quarterly performance reviews, a rolling 13-week cash plan, profitability separated by location, payer, and service line, pricing and cost structure work, and an indicative valuation refreshed each year. The work is flat-fee and scoped in writing before each phase.

When does converting an office-based surgical suite into an ASC make sense?

It turns on covered case volume. An office cannot bill a separate facility fee, while a licensed and Medicare-certified ASC can, so the upside sits on insured and medically necessary cases rather than cash-pay cosmetic work. Case mix, volume, and outside surgeon demand decide it, and all three can be modeled before any capital moves.

How do I find out what my medical practice is worth?

An indicative valuation analysis normalizes earnings to what a buyer would use, benchmarks against comparable transactions in your specialty and geography, and ranks the drivers pushing your number up or down. It is prepared for internal management planning rather than as a formal opinion, and most owners refresh it annually.

What does Healthcare M&AI do for healthcare deal teams?

Market maps, deal sourcing, deal screening automation, and pre-LOI deal intelligence for the platforms, funds, and banks that acquire practices, built by a practitioner without the cost of a full-time hire. It gives lean deal teams senior deal bandwidth without adding headcount to SG&A or compressing enterprise value at exit.

05 / Engage

Start an engagement.

Tell us what you are deciding, and you can book a 25-minute call on the next page. Prefer to talk first? Book the call directly.